Media Release: Fitness Challenge Medal Designs By Ashworth Awards

Great American Fitness Challenge Medals Designed By Ashworth Awards

Lexington, KY—BrainBox Intelligent Marketing and the Great American Fitness Challenge are proud to announce the design of the specially designed medals to be given to participants and winners in the inaugural Great American Fitness Challenge, which will be held on June 13 at the Kentucky Horse Park in Lexington, KY.

The Great American Fitness Challenge Medal - The Kentucky Horse ParkThe new medals, which are specially designed for the inaugural race only, have been designed and created by Ashworth Awards, the same company that provides over 30,000 medals annually for the Boston Marathon and numerous other nationally recognized events.

Every participant that completes the 15K race, the Open Steeplechase and the Elite Steeplechase will receive an inaugural medal at the finish line. The first three finishers in each of those events will also receive a special gold, silver or bronze medal, also created by Ashworth Awards.

Open to the general public, the Great American Fitness Challenge is a running and endurance series comprised of four separate races and designed for all condition levels. Created by BRAINBOX Intelligent Marketing from 15 years of fitness event experience across the country, and utilizing fitness aspects perfected in conjunction with the Navy SEALs, the Great American Fitness Challenge promises participants and spectators an amazing fitness experience and the chance to connect with the community of fitness in a new and engaging way.

The four races include two on the “flat course”–a 5K and a 15K–and two run over the Park’s Steeplechase Course–the Open and Elite divisions. The Open and Elite races feature obstacles previously contested solely by equine athletes and their riders, and promise to be both entertaining and testing. Former Navy SEALs have been invited to “inspire” the elite competitors.

Participants who register by May 8th will pay $30 for the 5K event, $55 for the 15K or Open Steeplechase and $75 for the Elite Steeplechase. Registration for the Fitness Challenge itself and for vendors is available on the website at


Ashworth Awards was founded in 1965 by the late Douglas R. Ashworth as a consulting manufacturer of emblematic and recognition jewelry. Taking over as President in 2001, Daniel Ashworth has lead Ashworth Awards through numerous periods of growth and into tremendous success in design, customer service and manufacturing. This growth has helped expand their product offerings to include nearly limitless award and recognition products as well as supporting materials for event marketing and branding as well as personal achievement recognition.


A National marketing company with headquarters in Lexington, Kentucky, BrainBox Intelligent Marketing, LLC has established a franchise known as the Great American Fitness Challenge. Beginning with the Mid-East Region, the Great American Fitness Challenge will extend nationally to regions throughout the US. No matter what your fitness level, the goal of these events will be to encourage a healthy, fit lifestyle for everyone. Each one of the regional Challenges will be held in a unique venue celebrating the local flair of the community.


BrainBox Intelligent Marketing is a leader in activating events utilizing on the ground as well as social media marketing campaigns for major brands for over 15 years. The company, specializing in youth sports, collegiate sports and consumer products and services, has activated over 5000 successful marketing events since the company began in 1999.

David Kravetz
Media Contact

Richard Ford, President
Great American Fitness Challenge